Conventional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly ineffectve for businesses. Whilst a few years ago people would go to your computer to search for a product or service, nowadays people are linked to the internet all day, every day and “live online”. Searching for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet.
Digital marketing concentrates on getting your information, companies services in front of men and women when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that the information is prominent to the potential customer at the proper time.
In the digital marketing world, the various stages of the buying process i. e. research, consideration and buy are called “micro-moments” and the most beneficial digital marketing agency will show the relevant information, service or product at the focused time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing firms will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on Bart Burggraaf, stereo and print marketing.
No matter if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of obtaining leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads produced are at a cost that makes business sense and increases income levels. Digital marketing will benefit your business and answers the question “how do I drive more leads for my business”?
Research engine optimisation, most commonly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when folks make a search relevant to your business, services or products.
Regardless if your website is web commerce or selling services it will drive leads and sales with your business if it is found for the search conditions people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What communications and information you want Yahoo to learn for a web page or website and knowing where to place that information so search engines can find it. A good Seo services will have a proven reputation ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied along with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which includes seen a 150% development in the last 13 months, where cellular phone users are adding “near me” to their search question i. e. “SEO Company near me”. These customers are looking to buy and buy from the local service or product dealer.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, sociable media and reputation marketing. SEO is also the cornerstone of effective PAY PER CLICK, social media and reputation management campaigns.
Pay For each Click (PPC) often referenced to as “Google Advertising” or “online advertising” is where you position ads at the top of the search results for specific search terms. These research conditions can be the words people use when in the “research” period of making a selection or targeted at the “buying keywords” when potential customers are looking to buy.